After Thanksgiving, the first Tuesday of December is known as “GivingTuesday,” a day that has become one of the largest fundraising days for non-profit organizations in the United States since it was coined as a hashtag in 2012.
According to a report by the Associated Press, the non-profit organization GivingTuesday estimated that in 2022 and 2023, “GivingTuesday” raised $3.1 billion for charitable organizations.
This year, “GivingTuesday” fell on December 3rd.
The GivingTuesday movement originated as a project in New York in 2012 and became an independent organization in 2020. It has since evolved into a global network of local organizations that typically promote donation activities in their communities on different dates relevant to their local contexts, such as holidays.
The initial purpose of launching this initiative was to encourage people to open their hearts and wallets, and the non-profit organization continues to promote donations in the broadest sense possible.
For non-profit organizations, the significance of “GivingTuesday” lies in fundraising and attracting supporters. Various groups and donors participate in their preferred ways.
Over the years, “GivingTuesday” has been a key focus for fundraising by non-profit organizations. Many non-profits seek to raise funds from major donors on this special day each year and utilize their supporter networks for donations.
The donations on “GivingTuesday” in 2022 and 2023 totaled $3.1 billion, an increase from $2.7 billion in 2021. Although raising such a substantial amount of funds in one day is remarkable, last year’s trend was stagnant, and the number of donors also decreased, which the organization finds concerning.