After the extreme bankruptcy of Jiayue, a former employee published a lengthy ten-thousand-word article titled “Retrospect of the Jiayue Flash Crash Event [Unfinished Version],” revealing CEO Xia Yiping’s improper management practices, which have attracted attention online. Jiayue’s PR Director Xu Jiye responded immediately, saying, “In the eyes of a servant, there are no heroes. A warrior with flaws is still a warrior, and a perfect fly is nothing more than a fly.” His response faced a collective backlash from netizens.
According to insiders close to Jiayue’s top management, Jiayue Auto recently announced the dissolution of the original team, retaining only around one hundred operational staff, leaving over five thousand employees uncertain about their social security, provident fund, and severance compensation.
On December 18, a former Jiayue employee published a lengthy article stating that above all the various factions within Jiayue, Xia Yiping’s communication style was extremely irritable.
The author pointed out that the sudden collapse of Jiayue was closely related to CEO Xia Yiping’s long-standing manipulative actions, as Xia Yiping deliberately tended to favor candidates with an internet background rather than those from a traditional automotive background in personnel appointments. As a result, Jiayue’s organizational structure from top to bottom was filled with all kinds of “factions.”
On December 19, “Thousands of Jiayue employees vent their anger at CEO” trended online.
In response, Jiayue’s PR Director Xu Jiye stated, “Today, there was a hot article allegedly compiled by employees, but honestly, the quality of these contents is far worse than that of the group who put up big-character posters back then. The problems faced by the company today are all due to the boss. Are none of the employees responsible? In the eyes of a servant, there are no heroes. A warrior with flaws is still a warrior, and a perfect fly is nothing more than a fly.”
Xu Jiye’s response was strongly criticized by netizens. Many internet users expressed, “This PR guy is really something, accelerating public opinion, while others try to mitigate it.” “Does this make us doubt Baidu’s corporate culture?” “No wonder things are like this.” “Where is the union in all of this?”
Earlier reports:
Jiayue Auto suffers losses exceeding billions for three consecutive years, suddenly collapsing.