“Clean World ‘Kindness is Cool’ Video Contest Awards Ceremony at Times Square”

【Epoch Times March 29, 2025 News】March 28th, the second Clean World “Kindness Is Cool” (#KindnessIsCool) video contest awards ceremony was grandly held at Times Square in New York. Teams from the United States and Canada, along with numerous social media influencers, charity organizations, and representatives of lawmakers gathered together to celebrate the power of kindness and to continue spreading the seeds of kindness worldwide.

Clean World CEO Sherry Yin introduced at the awards ceremony that the “Kindness Is Cool” video award received a total of 26,000 entries from over 50 countries globally, spreading to 150 countries and regions, with a total view count exceeding 10 million and engagement surpassing 1 billion times, igniting a global wave of kindness. Yin stated, “As we have found that technology dominates people’s lives, causing many issues, especially concerning the mental health of youth, interpersonal relationships, and the estrangement from traditional values, the overall concept of Clean World is to ‘use technology to return to traditional values’.” She further added, “The ‘Kindness Is Cool’ event has already made a global impact, with many schools from various countries bringing students to participate… the tremendous success of the competition reaffirms our belief – kindness is worth promoting, people aspire for a better online space, and we are working together to turn this vision into reality.”

At 1 pm, the Nasdaq big screen at Times Square began playing the works of the 14 winners and the 12 winners of the “Kindness Lights Up Taiwan” from Taiwan, sparking enthusiastic applause at the venue. Winners and guests cheered together, “3, 2, 1, Kindness Is Cool!”

Artist White from the Greater New York area won the gold award in the competition with a video titled “Uniformed Heroes.”

“I believe the world needs kindness, and much kindness and compassion are demonstrated by thinking of others and helping them, which was the inspiration behind creating this video,” White said to our newspaper. “When I saw the rescue efforts led by the military and veterans during Hurricane Helen, I was deeply moved and immensely grateful for all they do. risking their lives to help fellow Americans in need, it’s very touching…. This is a perfect model of kindness.”

White expressed gratitude to Clean World for organizing such a competition, stating, “I truly believe kindness is cool, and competitions like these can inspire more acts of kindness.”

Jeremy Locke, Chief Operating Officer of the charity organization “Air Rescue,” with the motto “Save Lives, Stop Evil,” one of the subjects filmed in the video, rushed from Tennessee to attend the awards ceremony. He emphasized the importance of the event organized by Clean World. “There are too many distractions in the world, but if we can simplify things and convey a message of kindness towards others, really starting to interact on the basis of humanity,” he said, “Then we can treat each other kindly, allow each other to coexist and share this beautiful world.”

The video “Old Shoes” by Clean World video blogger Audrey Wang won the silver award in the competition. She mentioned at the awards ceremony that participating in two editions of the competition has garnered her a lot.

“Conveying kindness is the purpose of us, artists, or filmmakers, because only through ‘kindness’ can the world become better, only ‘kindness’ is the power that touches the soul, and I believe the greatest power in the world is ‘kindness,'” she said. “Because it is a power that comes from within a person, a force that always inspires you.”

Therefore, Wang believes that Clean World’s “Kindness Is Cool” event holds significant meaning. “People must believe that there is kindness in this world, even a small act of kindness can give endless strength to people, enabling them to regain hope.”

The “Kindness Poster Project” by Lumen Academy in Massachusetts received the bronze award in the competition. Principal Rita Dunn led a class of students and parents on a 4-hour journey from Boston to New York to accept the award.

Dunn mentioned that through producing posters for the “Kindness Is Cool” competition, the children have experienced positive changes. “We are incorporating more and more kindness into conversations; we are creating a school culture, which is the biggest change I have seen,” she said. “Because culture is not something forced; it is something that organically grows over time, this is what it means to us, thank you Clean World for doing this, they are helping us ignite the flame in our hearts, giving us a reason, a motivation to achieve this, and allowing us to reach heights beyond what we could have imagined.”

The children from the school kept cheering “Kindness Is Cool” at the venue.

An 8-year-old boy, Eric, said, “I really enjoyed today’s event because the world needs kindness.”

A 10-year-old girl, Alana, said, “I think kindness is important because if people are not kind to each other, there will be world wars, which would be terrible.”

Another 8-year-old girl named Victoria said, “I think kindness is crucial, without kindness, we won’t have anything good, there will be a lot of bad things happening and a lot of poverty.”

9-year-old Kanav said, “Why is kindness important? Because everyone knows that kindness makes the world safe; although I do not know what profession I will pursue in the future, I want to be a kind-hearted person.”

Parent Jana Uristky brought her two sons to the event. She stated, “It’s a wonderful, life-changing experience for the children,” “We showed the kids how kindness can change their lives and how it can make a difference in the world, as a parent, I’m grateful for the school teachers for letting the kids participate in this event and win awards.”

The “Kindness Is Cool” event received commendations from several state representatives. Mr. Brian Cunningham, a state representative, sent his representative Brittany Dixon to congratulate.

“It’s fantastic to be here celebrating the power of ‘kindness’ that unites the community.” Dixon said, “We commend such amazing initiatives and efforts, delighted to be able to promote actions that improve the world.”

“I am here to praise kindness and compassion, and to award multiple awards to influential people and those who express themselves in the best way, to enhance people’s kindness, compassion, and understanding, which is what this world needs,” he said. “It is the elevation of human spiritual consciousness. We need to not only accept the environment but also change the environment with our voice, platform, language, and thoughts.”

The event was supported by Clean World ambassador and supporter Ben Hedges, who invited two popular online video bloggers to speak on stage. Travel YouTuber Dmitriy Arbatov said he was moved to support the event due to Clean World’s “clean spirit”, a decision well received by his numerous followers.

“Because kindness is in the genes of most human beings, it’s actually a simple thing, it doesn’t require money, it doesn’t require power, all you have to do is smile and be kind, to be precise, it comes from your soul and spirit.” Arbatov said, “Maintain the purity of the soul, isn’t this what Clean World represents?”

Another sports parkour blogger Luke Mizel performed a somersault routine at the event, saying, “No matter who you are, you have the ability to show kindness to others and bring about significant change, this is what I encourage everyone to do today.”

As the awards ceremony concluded successfully, Clean World announced the official launch of the 2025 “Kindness Is Cool” video award; Clean World invites global philanthropists, creators, and schools to participate, to tell our world: kindness, is truly cool!