On the evening of March 31st, Tesla China launched a new limited-time car purchase policy: until April 30th, the refreshed Model Y series will introduce a 3-year interest-free and 5-year ultra-low-interest car financing policy.
Tesla China announced the “April Tesla Benefits” on its official Weibo account on the 31st. The refreshed Model Y series will have a limited-time offer of 3 years interest-free + 5 years ultra-low interest, with monthly payments as low as 3809 yuan; in addition, the Model 3 will have a limited-time offer of 5 years interest-free, with monthly payments as low as 2594 yuan.
According to the “Daily Economic News” on March 31st, this is the first time that Tesla China has introduced a 3-year interest-free and 5-year ultra-low-interest car financing policy for the entire Model Y series.
In response to this, the media cited the analysis of Cui Dongshu, Secretary-General of the China Passenger Car Association, stating that, “The decline in Tesla’s (February) sales was mainly affected by the reduced production of old models.” Whether in the Chinese market or for exports, the Model Y is facing certain challenges; the launch of the refreshed Model Y will inevitably bring rhythmic changes to its market strategy, impacting the global market.
Data from the China Passenger Car Association on March 10th showed that in February, Tesla China’s wholesale sales volume was 30,688 vehicles, a 49% year-on-year decrease and a 51% decrease from the previous month. This is also the first time Tesla’s monthly sales volume has dropped below 31,000 vehicles in China since production began (excluding April 2022), hitting a new low of over two years.
Tesla CEO Elon Musk recently stated that his role in the U.S. Department of Government Efficiency (DOGE) has brought significant costs, especially to Tesla’s performance. However, Musk remains optimistic about the future outlook of Tesla’s stock price: “In the long run, I believe Tesla’s stock will perform well, perhaps now is a buying opportunity.”