In the fiercely competitive American automotive market, 2024 saw General Motors emerge as the top-selling automaker with a total of 2.7 million vehicles sold, breaking its annual sales record since 2019. Following closely is another major automaker, Ford, which sold 2.08 million vehicles, also surpassing its previous yearly sales record.
According to estimates from market research companies, American automakers collectively achieved a domestic total sales volume of 15.9 million vehicles in 2024, marking their best performance since 2019 when sales were around 17 million vehicles. Cox Automotive, an automotive service and technology provider, projects that the U.S. car sales will continue to rise in 2025, possibly reaching 16.3 million vehicles.
General Motors led the pack as the top-selling automaker in the U.S. in 2024, capturing 16.8% of the market share, followed by Toyota, Ford, Hyundai, Honda, and Stellantis. General Motors saw a 4.3% year-on-year increase in sales, doubling the average industry growth rate. Toyota sold 2.3 million vehicles in 2024, with sales up by 3.7% compared to the previous year. Honda sold 1.4 million vehicles, marking an 8.8% increase from the year before.
Hyundai sold 836,800 vehicles, showing a 4% growth from 2023. Another South Korean automaker, Kia, sold 796,400 vehicles, reflecting a 1.8% increase from the previous year.
Stellantis, holding the sixth position, sold 1.3 million vehicles, experiencing a 15% decrease, with its Dodge brand seeing the largest decline by 29%. Nissan, ranking seventh, sold 1.038 million vehicles. Volkswagen, in eighth place, sold 681,000 vehicles. Subaru (666,000 vehicles) and Tesla (632,000 vehicles, down by 6.1%) secured the ninth and tenth positions, respectively. BMW sold 395,000 vehicles in the U.S. market in the previous year, with a marginal 0.2% decline.
Mazda and Honda experienced the highest annual sales growth rates of 16.3% and 8.1%, respectively. Honda’s HR-V and Civic models saw a combined 20% increase in sales year-on-year.
The momentum for electric vehicles (EVs) in the U.S. car market was strong in 2024. Electric cars include hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), and battery electric vehicles (BEVs).
Compared to 2023, Ford’s traditional fuel vehicle sales increased by 0.2%, while their electric vehicle sales surged by 38.3%. General Motors sold 114,400 electric vehicles, marking a 50% increase from 2023. GM’s electric vehicles commanded a 12% share of the American EV market. It was reported that 2024 was their best year for electric vehicle sales.
The total sales volume of electric vehicles in the U.S. hit a record-breaking 1.3 million vehicles in 2024, but only accounted for around 8% of the American car market. The top three electric vehicle manufacturers were Tesla, Hyundai, and General Motors.
Tesla sold a total of 1.79 million new vehicles worldwide last year, slightly less than its 2023 figure of 1.81 million vehicles, representing a 1.1% decrease. Data provided by analysis company Global Data shows that this marks Tesla’s first decline since 2011. However, the company saw an 8.8% growth in car sales in China.
According to reports from the Associated Press, Tesla is expected to launch more affordable electric vehicles in the first half of this year, priced around $30,000, aiming to attract a wider mainstream buyer base. Industry projections anticipate a 20%-30% increase in Tesla’s sales in 2025.
Cox Automotive estimates that by 2025, 25% of new car sales in the U.S. will come from electric vehicles, with battery electric vehicles accounting for 10%.