On December 22, 2024, the collaboration between Hunan TV and Youku became a hot topic, with both sides trending three times. Netizens were buzzing about the “Hunan TV vs Youku showdown!”
Recently, a screenshot circulating online showed an official Weibo post from Hunan TV mocking Youku’s “super popular” triple strike.
The Weibo account named Hunan TV posted: (“Youku) ‘super popular’ has been triple striked, is it a lack of vision, or a lack of skill? Subsequently, the topic “Hunan TV Youku triple strike” trended.
This screenshot sparked discussions among netizens, questioning if it was a slip of the official account or a misjudgment.
On the afternoon of December 22, the official Weibo of Hunan TV posted a rumor clarification, stating: Today, a self-media account on Weibo released a post regarding “Hunan TV account releasing content related to Youku series,” which is purely malicious slander and rumor, greatly damaging the reputation and image of Hunan TV.
Soon after, the “Hunan TV Statement” began trending.
After the release of the Hunan TV statement, Youku swiftly shared a gif of the TV drama “Legend of Yun Xi”, with captioned dialogue, “People, value self-awareness, many disasters arise from showing off strength” and “What are you pretending?” However, the gif was deleted shortly after being posted.
Although the gif was deleted, the topic of “Youku sharing Yun Xi quotes” surged to the trending list. The “clash” between Hunan TV and Youku, generating three trending topics in a day, sparked heated discussions among netizens. Many netizens expressed the hope that platforms would take drama production seriously and listen to audience feedback.